December, 2013

We needed to take a fresh look at this well established medium-sized Care Home Group’s logo. Our designer took the view that the swoosh in the S would allow us to carry over something familiar with the old logo. We took a brand new approach with the colour palette, with navy blue representing a corporate professionalism and medical link, coupled with a new bright and fresh orange evoking friendliness, and warmth - attributes key within the care sector.

Project features: 
  • New Illustrated Logo
  • New Corporate Palette
  • New Corporate Guidelines including palette and typeface
  • Care Sector Market Research - local and national